Looper
HQ
Home
Chat
Missions
Leads
Sites
Inbox
More
Sign in
Sign up
all products
Edit LeadFlow
Brand voice, positioning, ICP. Subagents read this.
Name
One-liner
Positioning (paragraph)
Yelp/G2 monetize the people they serve. LeadFlow uses earned signals not paid placements. Dogfoods Sandler/Challenger/Braun for outbound.
URL
Status
active
paused
archived
Ideal customer profile
Primary
Secondary (optional)
Anti-ICP (people NOT for)
Brand voice
Tone (comma-separated)
DO say (one per line)
earned trust permission-based no pay-to-play transparent signal
DON'T say (one per line)
spray and pray cold blast lead magnet growth hacks blast list
Signature angles (one per line)
Earned-trust scoring rubric vs Yelp Permission-based outreach lifts reply 4x Why we rejected the Yelp model Sandler/Challenger/Braun applied to SMB outreach
Archive
Save changes