Sales & CRM

Custom Objects

Records beyond the built-ins.

4 min readcustom-objects, crm, schemaUpdated 2026-05-25 · v2
Open in your workspace
Goes to /custom-objects

Why use this

Open Custom Objects when the built-in record types do not fit and you need to model your own.

Benefits:

  • Model records that do not fit the built-ins
  • Extend your CRM without leaving Looper
  • Wire custom objects into workflows and views
  • Avoid hacking custom data into note fields

What this is

Custom Objects let you define record types beyond the built-in leads, companies, and deals. Define fields, list, filter, and report on them like any first-class object.

Who can access it

Owner, admin, member, viewer, agency, founder.

What it does

  • Define schemas (field name, type, required, default).
  • Spin up records under each schema.
  • List, filter, search.
  • Reference custom records from workflows.

How to use it

  1. Open /custom-objects.
  2. Click New schema.
  3. Add fields. Save.
  4. Create records under the schema.

Rules and limits

  • One schema per record type. Migrations are manual; do not break existing data.